Miro is a live platform that allows anyone from anywhere to collaborate. A product story brought to life through a brand film, product demos and branded editorial website. In contrast to popular workflows, AI was used during the early stages of the project rather than later during production.
Manifesto Video introducing Miro to the world. AI was used during the visual concept phase and on storyboard level to experiment and guide the final hand made animation.
Bringing Miro down to Eart:. Simple UI demos, showcasing how this system works.
Expanding the concept through Campaign Website with deeper content. Creative elements from the AI assisted concept stage made it all the way to this site, bringing it all together thematically.
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